These days it is hard to not do a Google Search without being bombarded with Ads. Don’t get me wrong, AdWords is great for companies wishing to advertise their websites on the internet. So much money can be made from online advertising, especially with Google AdWords. But think about the novice user just looking for their favourite free online game. The problem with AdWords is that every Ad is practically trying to sell something to someone. This makes them completely irrelevant when someone is searching for something with the keyword “free”. This is why it is a good idea to use the negative keyword feature in Google AdWords.