What is an SEO Analysis? This meme is a controversial, yet still humorous. When you tell your friends and family what your job is, what is there response? From my time as an SEM Consultant, I have had mixed reactions from people. A lot of people just don’t understand what Search Engine Marketing is. What’s even more frustrating is, when they don’t understand your explanation of SEM. This lead to the common answer of “I’m in IT”. Then again, this sometimes is a trap. Say this to the wrong person, and next week they will be ringing you up asking how to fix their printer.