Split Search and Display Networks

Yoda SEM MemeTwo of the most important aspects of Adwords many search engine marketers forget when creating campaigns for themselves or for their clients is Split Testing and advertising on the Google Display Network (or as Yoda would say “Split Search & Display Networks”). Yes, doing the extra work may take a bit of extra time, but in the long run the extra opportunities gained from the extra work is going to be totally worth it. This meme is great, Yoda is wise, just like Google..

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